Umamusume: Pretty Derby Becomes First Japanese Grand Prix Founding Partner

Umamusume: Pretty Derby has been named the first founding partner of the Formula 1 Japanese Grand Prix, in a new agreement between Cygames and the event organisers. The partnership will take effect around the 2027 race at Suzuka Circuit and includes naming rights to one of the track’s best-known corners.

From 20 November 2026, Suzuka’s high-speed 130R corner will be known as Umamusume 130R for approximately one year. The corner sits beyond the circuit’s west straight and is one of Suzuka’s most recognisable features.

A new name for Suzuka’s 130R

Branding linked to the partnership is scheduled to appear around the renamed corner during the Japanese Super Formula Championship rounds at Suzuka on 21–22 November, with a display also planned for the unofficial session on 20 November.

There is an important distinction for Formula 1 spectators: Cygames says promotional displays will not be shown at 130R during the 2027 Japanese Grand Prix itself, even though the naming agreement is intended to run for roughly a year.

What the partnership means for Japanese Grand Prix fans

The 2027 Japanese Grand Prix is scheduled for 9–11 April 2027 at Suzuka Circuit. As a founding partner, Umamusume will have a dedicated presence at the GP Square Fanzone, with special displays and further activities planned. Additional details are expected closer to the event.

The collaboration brings together two different interpretations of racing. In Umamusume: Pretty Derby, players coach characters at Tracen Academy, balancing training, relationships and competition as each trainee aims for victory. Cygames says the shared focus on teamwork and performance helped inspire its involvement with Formula 1.

Umamusume: Pretty Derby received the Best Mobile Game award at The Game Awards 2025 and is among Cygames’ most prominent properties. The publisher is also known for games including Granblue Fantasy.

Tickets for the 2027 Japanese Grand Prix are scheduled to go on sale on 15 November 2026 at 11:00 JST. Further event information is available through the official Japanese Grand Prix website, while details of the game can be found on the Umamusume website.